دانلود کتاب Strategic Management: A Practical Guide
Strategic Management: A Practical Guide
مدیریت استراتژیک: راهنمای عملی
نویسنده: Charles W. L. Hill and Gareth R. Jones
ناشر: Cognella Academic Publishing
سال انتشار: ۲۰۱۵
ویرایش: اول
تعداد صفحات: ۱۴۴ صفحه
فرمت: True PDF
حجم دانلود:۸٫۳ مگابایت
Section 1. Setting the course of the organization —
۱٫ The strategic management process —
۲٫ Establish a vision —
Section 2. Environmental issues: the organization in context —
۳٫ Governance and social responsibility of the firm —
۴٫ Sustainability —
۵٫ Monitoring the external environment —
Section 3. How to decide which strategy is best —
۶٫ Assessing organizational strengths and weaknesses —
۷٫ The value chain —
۸٫ Creating organizational vision —
۹٫ How to innovate and how innovation fits with strategy —
Section 4. Implementation —
۱۰٫ Strategic clarity: is your plan complete and understandable? —
۱۱٫ Evaluating your strategy in a global context —
۱۲٫ How to provide strategic leadership —
About the authors —
References —
Index.
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