Strategic Management and Business Policy
مدیریت استراتژیک و سیاست کسب و کار
نویسنده: Thomas L. Wheelen and J. David Hunger
سال انتشار: ۲۰۱۷
تعداد صفحات: ۸۵۱ صفحه
حجم دانلود: ۲۲ مگابایت
For courses in Strategic Management and Business Policy.
Utilize a strategic management model to learn and apply key concepts through cases
Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, ۱۵th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip readers with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.