Strategic management and competitive advantage: concepts and cases

Strategic management and competitive advantage: concepts and cases

Strategic management and competitive advantage: concepts and cases

مدیریت استراتژیک و مزیت رقابتی

⭕️ نویسندگان: Barney, Jay B.; Hesterly, William S

⭕️ ناشر: Pearson

⭕️ سال انتشار: ۲۰۱۹

⭕️ ویرایش: ششم

⭕️ تعداد صفحات: ۵۴۷ صفحه

What Is Strategy and the Strategic Management Process? — Evaluating a Firm’s External Environment — Evaluating a Firm’s Internal Capabilities — Cost Leadership — Product Differentiation — Vertical Integration — Corporate Diversification — Organizing to Implement Corporate Diversification — Strategic Alliances — Mergers and Acquisitions — International Strategies.